Hey, SpongeBob’s Back! The Cult-Following of Incidental 70

In the vast and hilarious underwater world of SpongeBob SquarePants, countless background characters flit in and out of view, adding life and humor to Bikini Bottom. But among these nameless faces, one fish has risen to unexpected cult status: Incidental 70. Yes, you read that right. This seemingly insignificant character, known for his single iconic line, has captured the hearts of fans worldwide. Let’s dive deep and explore the phenomenon of Incidental 70!

1. From Background Blur to Viral Fame: His Humble Beginnings

First appearing in season 1’s “Pickles,” Incidental 70, initially designated “Customer #1” in the credits, is a short, peach-colored fish with a potbelly and a distinctive beak-like mouth. Though he initially served as a silent background character, his moment of glory came when he excitedly announced, “Hey, SpongeBob’s back!” attracting a crowd to the Krusty Krab. This seemingly insignificant line sparked something in viewers, and Incidental 70’s popularity blossomed.

2. More Than Just a Catchphrase: the Appeal

So, what makes Incidental 70 so beloved? Some attribute it to his relatable enthusiasm and genuine excitement upon seeing SpongeBob’s return. Others appreciate his simple, one-line contribution to the episode’s humor. Perhaps it’s the mystery surrounding him, with fans filling in the blanks about his life and personality. Whatever the reason, Incidental 70’s charm transcends his background role.

3. Fan Art, Memes, and Merchandise: A Community Springs Up

The internet, as always, embraced the phenomenon. Fan art depictions of Incidental 70, often humorous and creative, flooded online platforms. Memes referencing his catchphrase went viral, showcasing his unexpected cultural impact. Unofficial merchandise featuring the beloved fish appeared, further solidifying his place in fan hearts.

4. A Long Absence and a Triumphant Return: The Wait is Over

After his initial appearances in the first two seasons, Incidental 70 mysteriously vanished from the series for over 20 years. Fans speculated, lamented, and hoped for his return. Finally, in 2021, their wishes were granted! He made a surprise cameo in “The Yard Sale” on The Patrick Star Show, much to the delight of the internet.

5. Is This the End? The Future of Incidental 70

Will Incidental 70 return for more adventures in Bikini Bottom? Only time will tell. But one thing’s for sure: this background character has cemented his place in SpongeBob history, proving that even the smallest roles can leave a lasting impact. His story reminds us that sometimes, the most unexpected characters can become beloved icons, reminding us of the power of community and shared appreciation for the absurd.


Incidental 70’s journey from background blur to cult hero is a testament to the power of fandom and the unexpected ways characters can resonate with audiences. His simple line and relatable excitement sparked a phenomenon, proving that even the smallest roles can leave a lasting mark. While his future in Bikini Bottom remains uncertain, he has undoubtedly secured his place in SpongeBob history, reminding us to appreciate the little things and the joy of shared passion. So, the next time you’re feeling insignificant, remember: even an “Incidental” character can leave a big impact!


  • Q: Can I find any official merchandise featuring Incidental 70?

A: While Nickelodeon hasn’t released any official merchandise, you can find fan-made creations online celebrating the beloved character.

  • Q: What other background characters in SpongeBob have gained similar popularity?

A: While not quite reaching the same level as Incidental 70, characters like “Mermaid Man and Barnacle Boy” superfan “Stanley S. SquarePants” or “Harold” the health inspector have garnered dedicated fan followings thanks to their quirks and comedic roles.

  • Q: Do you think Incidental 70 will have a bigger role in the future?

A: It’s impossible to say for sure. With his recent surprise return, anything is possible! Fans can always hope for more appearances or even an episode exploring his life beyond his iconic catchphrase.

  • Q: Where can I see more fan art and memes about Incidental 70?

A: Check out platforms like Reddit, Twitter, and Tumblr where fans actively share their creations and celebrate the character’s legacy.

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